Wine Paris 2027: The Wine & Spirits Show South African Professionals Cannot Afford to Miss

From 15–17 February 2027, the global wine and spirits industry will once again gather in Paris for Wine Paris 2027, one of the world’s leading trade exhibitions dedicated to wine, spirits and emerging beverage trends. Taking place at Paris Expo Porte de Versailles, the event has become an essential meeting point for producers, importers, distributors, retailers, buyers and industry decision-makers from across the globe.

For South African wine exporters, importers, distributors, wholesalers and hospitality professionals, Wine Paris offers an unparalleled opportunity to connect with international markets, discover new products and strengthen business relationships. The show attracts tens of thousands of trade visitors and thousands of exhibitors representing dozens of countries, making it one of the most influential business platforms in the industry.

South Africa has built a strong reputation as a producer of high-quality, innovative wines. Wine Paris provides the ideal environment to showcase these strengths to buyers from Europe, Asia, the Americas and beyond. Exporters can engage directly with potential partners, identify new market opportunities and gain valuable insights into evolving consumer preferences. At the same time, South African importers and distributors can explore an extensive portfolio of wines, spirits and low- and no-alcohol beverages from around the world.

Beyond the exhibition halls, attendees will benefit from a rich programme of masterclasses, conferences and networking events. Industry experts will discuss key topics such as sustainability, changing consumption patterns, international distribution strategies and market innovation. These sessions provide valuable knowledge that can help businesses stay ahead in an increasingly competitive global marketplace.

Wine Paris is also home to specialised sections including Be Spirits, dedicated to the spirits sector, and Be No, which focuses on alcohol-free and low-alcohol beverages. These growing categories reflect major shifts in consumer demand and offer fresh business opportunities for companies looking to diversify their portfolios.

Whether your goal is to expand export sales, source new products, build strategic partnerships or keep up with the latest industry developments, Wine Paris 2027 is the place to be.

Don’t miss the opportunity to be part of the international wine and spirits community in Paris. Register today and discover why Wine Paris is the wine show not to miss.

👉 Register here: Wine Paris: The wine show not to miss