Tastin’ France 2025: Mauritius, Kenya, DRC and Uganda.

The total size of the alcoholic beverage market in Mauritius is estimated at over $350 million, with an annual growth rate of around 5% over the last five years. This growth is due to a combination of factors, including a booming tourism industry, increasing disposable incomes and a growing preference among local consumers for a diverse range of alcoholic products.

Kenya is the “economic locomotive” of East Africa. It is one of the 7 most promising markets in the world according to the Atradius Report.

The Democratic Republic of Congo is the world’s largest French-speaking market, with a population of over 100 million, and the second largest country in Africa. Economically dynamic, its growth rate was 7.3% in 2023. The Congolese affluent class is fond of wines and spirits, particularly red wines and champagne. French wines outrageously dominate the market (over 90%).

The DRC is positioned as the 4th largest importer of champagne in Africa, and the first in Central Africa, and as the 6th largest importer of French wines in Africa.

The wine market in Uganda has experienced significant growth in recent years, with the volume of the alcoholic beverage market expected to grow by 4.2% in 2025. In terms of imports, France’s main competitor in Uganda is South Africa, with 61% of imports compared to 21% for France (Statista).

Tastin’France is part of the internationalization of the French economy, by offering quality services for companies wishing to develop their export projects.

These professional tastings are part of a process of creating business flows and are a simple, economical and effective way to support you in your international prospecting.