Trade with France
Our primary objective is to enable companies to find business partners in both continents. Relying on a network of 300+ business experts in France, we consistently monitor markets to find the most promising French companies and help them navigate their way to international development. In sub-Saharan Africa, our mission is to help local companies find the best French suppliers or technology partners for their development.
Our Services

Sourcing
Business France offers turnkey B-to-B solutions designed for local businesses in search of new suppliers and partners. Our local advisors first evaluate a company’s specific needs then our network in France targets export-oriented prospects matching these needs. Once the company chooses which suppliers from a given selection meets these, we organize a day of individual meetings, in Paris or at the client’s headquarters.

Showcasing French Expertise
Business France organizes annually over 50 events introducing relevant French companies to potential African partners. We bring forth France’s entrepreneurial elite at events such as trade shows and independently organized product showcases and tastings, coaching them to ensure their strategy is adapted and inclusive of local consumer customs and behaviors. Each of these instances constitute an opportunity for local businesses to identify future suppliers, clients, and partners.

Technological & Scientific Matchmaking
Ensuring R&D is at the forefront, we initiate meetings between major national and local players and smaller companies and startups from France having developed niche research and technology. By doing so, we enable them to determine possible synergies to further develop innovative products through scientific collaboration or funding.

Supporting Innovation
Our team works tirelessly on creating new formats in sectors where French expertise is in high demand, providing investment opportunities in critical technologies, in fields as diverse as deep tech, agriculture, beauty, manufacturing and healthcare.
Join our Digital Platforms
Importers (wholesalers, distributors, retailers…) of beauty or food & beverage products, join Business France’s digital platforms for free, to develop your business with French companies.
French presence at the NAMPO 2022, South Africa
Her French education and culture gave Laila Slim a real interest in settling her business in France. But it is not so easy to understand the French business ecosystem at first glance. For this reason she asked for support and got guidance from Business France to launch her business in France.
What if you could source in one place a wide range of French-made cosmetics products?
With the support of the Export Program of the French government, Business France is happy to introduce the new digital platform to promote the cosmetics and beauty sector to international decision-makers. This digital hub allows the South African and African buyers...
BUSINESS FORUM SOUTHERN AFRICA – 22 JUNE 2022
Business France and the Team France Export are organizing, on June 22, 2022, a Southern Africa-France Business Forum, in Johannesburg, South Africa. This forum, which goal is to give a new impetus to the economical and business relations between France and...