“Made in France” will be at the heart of major trends in the construction sector as it aligns its expertise with sustainability at The Big 5 Global Dubai 2023

France Pavilion: Diving into the heart of French know-how

The upcoming Big 5 Global exhibition presents a crucial opportunity for forging business. This event serves as an ideal platform to engage with international buyers, specifiers, suppliers, manufacturers, and more within a specific industry. Committed to fostering networks, driving innovation, and pursuing both net-zero and digital excellence, it aligns with the broader goals of sustainable development. Joining the ranks of key players in the French construction industry, including Freyssinet Gulf (a subsidiary of Vinci Construction), VSL, Soletanche-Bachy, Bureau Veritas, Lafarge, Saint-Gobain, already successfully established in the UAE and the Gulf region, this exhibition addresses the evolving challenges of building sustainable cities in the region.

The 16 French exhibitors to be discovered at the French Pavilion will present new materials, products and solutions for facility management, smart building, urban planning & landscaping and eco-construction: robotic handling systems; simplified access management fully accessible from a smartphone; eco-friendly nano-coatings and paints; innovative, solar-lit security fences; wood-framed houses; technologies and services dedicated to ultra-high-performance concrete; revolutionary fastening system for terraces, coverings and ceilings; and a manufacturer of pure natural hydraulic lime for the restoration and conservation of built heritage and an OC1 single-layer coating for waterproofing and decoration of new external vertical façades and certified “Entreprise du Patrimoine Vivant” (Living Heritage Company), recognition of exceptional know-how. The economic development of the United Arab Emirates, which relies heavily on tourism, currently accounts for 13% to 14% of GDP. The new strategy put in place by the government to increase health, sports, adventure, and sustainable development tourism should enable the sector to reach 18% of GDP by 2031 and have a positive impact on the construction sector.

“The French construction and building-finishing industry is poised to establish strategic alliances in the region. The partnership between France and the United Arab Emirates, founded on a mutual commitment to prioritizing sustainable construction practices and carbon emission reduction, finds unity in the shared vision outlined at COP 28. This collaborative effort aspires to deliver groundbreaking solutions to global construction challenges, aligning seamlessly with Dubai’s visionary “Urban Master Plan 2040″ unveiled in March 2021 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and sovereign of Dubai. This exemplifies the convergence of shared values and objectives in the pursuit of sustainable urban development.”

Axel Baroux
French Trade & Invest Commissioner

During his visit to France in September 2023, Abdulla bin Touq Al Marri, Emirati Minister of Economy said that

“the economic policies adopted by the United Arab Emirates over the last three years have created a solid and fertile environment for the growth of large French companies, allowing them to access new markets. Bilateral trade with France is already worth around eight billion USD per year. We want to reach 15 to 20 billion USD of trade per year with France. We look forward to it.”

Baroux added:

”Egypt, represents also a significant growth opportunity for French companies, particularly within the context of megaprojects spearheaded by the Egyptian government as part of its transformative ‘Egypt Vision 2030.’ This dynamic landscape offers a fertile ground for collaboration and innovation, fostering mutually beneficial partnerships between French enterprises and Egypt’s ambitious development agenda.”

Axel Baroux
French Trade & Invest Commissioner