Sustainability at the heart of French wine

French Wines: A Trusted Partner in the Nordics

In 2023, France was the world’s leading wine exporter by value in Denmark, Norway and Sweden. In Finland, France is ranked second by value.  Worldwide, over €15.6 billion in wine exports in 2024 confirming France’s strong offering.

• In Denmark alone, Denmark imported €241 million worth of French wine and 27 million litres.
• In Finland, France is the country with the largest range in the monopoly’s assortment, representing 21.4% market share, ahead of Italy and Spain in 2023.
• With a 15.5% market share in the Swedish monopoly, 32.3 million litres of French wine were sold in 2023.

Year after year, thanks to a combination of centuries-old expertise and cutting-edge innovation, French wines continue to confirm their strong presence and appeal across the Nordic market.

Smart and Sustainable Viticulture

As demand in the Nordics shifts toward sustainable, traceable, and premium wines, France is well-positioned to answer consumers’ wishes.  The number of certified organic winemakers in France increases with new producers joining the movement. In 2024, organic vineyards accounted for 21% of France’s total vineyard area, with a high concentration in three regions that alone accounted for 73% of organic vineyards: Occitanie (34% of the total area), Provence-Alpes-Côte d’Azur (21%) and Nouvelle Aquitaine (18%).

Sustainable packaging, such as BIBs, lighter bottles, Tetra Pak/PET, and cans, is favoured by Nordic consumers for its modern and convenient carry options.  Among other trends, premium wines, food pairings and low-alcohol options are important. Nordics drink “less but better” with an increasing focus on quality which aligns line with the French offer as it is the quality and authenticity that continue to set French wines apart.

 A perfect blend between heritage and innovation

French vineyards are increasingly turning to precision agriculture, using drones, satellite imagery, and AI to monitor vine health, optimise irrigation, and reduce pesticide use. In Bordeaux, Champagne, and the Languedoc, winemakers are experimenting with resilient grape varieties and low-intervention techniques to adapt to climate shifts while preserving the identity of their wines. Biotech innovations are helping develop natural solutions for disease control, while blockchain technology is being used to ensure traceability and fight counterfeiting—an issue of growing concern in export markets.

Amid this wave of innovation, France’s wine regions are becoming living laboratories of change—where cutting-edge technologies meet centuries-old savoir-faire to drive sustainability, competitiveness, and global appeal.

Tastin’France 2025, get ready to discover new wines

After a first successful edition in the Baltic countries, Tastin’ France will return to the Nordics. Join us in Copenhagen on 6 October, Helsinki  on 10 November or in Stockholm on 12 November.

Tastin’ France will gather over 30 French winemakers representing all French wine regions to offer you a curated and diversified wine selection.  Sustainability will be at the heart of this year’s edition, with a wide selection of organic wines, alongside innovations in vineyard management. Tastin’ France is a unique opportunity to connect with forward-thinking French winemakers, explore emerging trends, and establish lasting partnerships in a market that is increasingly focused on environmental responsibility.

To register:

• Denmark: https://bit.ly/4n5J2Ox
• Sweden: https://bit.ly/46GVM7S
• Finland: http://bit.ly/42XpLHo

Send us a message for more detailed information.