From Provence to the Nordics: A Taste of French Excellence

Actium Grand Marché de Provence in the spotlight at the French Embassy in Denmark 

Reflecting this shift towards the Nordic market, on 25 September 2024 an event was organised by Business France at the French Embassy in Copenhagen featuring the know-how of Actium Grand Marché de Provence. Five journalists participated in a cooking workshop led by Per Thøstesen, chef at Bistro Boheme and Etienne Lemaitre, chef at the French Embassy in Denmark. The menu created by the chefs highlighted the products’ exceptional freshness and aromatic richness. Fruits and vegetables from Provence were cooked in a delightful atmosphere. Afterwards, Danish professionals in the sector had the opportunity to discover a wide range of products through a mini-market setting where a delegation of producers displayed their delicious produce. Carefully selected according to the season, the products showcased the diversity of Provencal production. This B2B cocktail was also the perfect opportunity for Danish professionals to learn more about fruit & vegetable’ production in the south of France and the variety of terroirs.

A wide range of fruits & vegetables from a mosaic of terroirs   

Working with over 80 producers, Actium Grand Marché de Provence covers a large part of Southern France, offering a wide range of high-quality products. It thus represents the diversity of French agriculture, with each terroir bringing its own characteristics to the products.  

• In Provence-Alpes-Côtes d’Azur, Agricultural land covers a quarter of the region and is mainly used for wine, fruit and vegetable production. The region is the leading French producer of apples, pears, figs, courgettes, tomatoes, salad, onion squash, and aromatic plants, to name just a few. Thanks to it, Actium Grand Marché de Provence can offer a wide range of agricultural products and processed products derived from fruit and vegetables, such as juices, nectars, jams, cakes, sparkling drinks, and many others. It is also noted that 30% of farmland is devoted to organic farming.
• The Auvergne Rhône Alpes region adds an exclusive touch to the product range, offering dried fruit products such as walnuts, hazelnuts, chestnuts and their derivatives. This region is also renowned for the quality of its red berries, including raspberries, blackcurrants, redcurrants, blackberries, blueberries and their derivatives.
• Completing the offer of Actium Grand Marché de Provence, the French Mediterranean island Corsica provides sun-kissed citrus fruits such as Clémentine Corse IGP and Pomelo Corse IGP.

The expertise and know-how of each producer of these regions are reinforced by Protected Designations of Origin (PDO) and Protected Geographical Indications (PGI). These labels, such as PGI Abricot des Baronnies, PGI Melon de Cavaillon (in the process of being labeled) or PDO Raisin Muscat du Ventoux, guarantee quality, respect for tradition and authenticity. They also recognise the work produced by producers and guarantee consumers exceptional, authentic products.  The complementary nature of these regions, with their different terroirs and climates, enables Actium Grand Marché de Provence to offer a vast range of products throughout the year.

Fresh and quality products all year round  

As part of this commitment to providing authentic, high-quality products, Actium Grand Marché de Provence makes it a point of honor to only provide products according to the seasonal calendar of production. This respect for the seasons allows for fresh fruit and vegetables with an authentic taste, enabling consumers to enjoy products at their peak throughout the year. In each season, there will be something for you! From savouring juicy apples and enjoying squash in the fall to tasty cabbages and clementines in winter, fresh asparagus and strawberries in spring and delicious cherries and sun-kissed tomatoes in summer. This seasonal approach also aligns perfectly with Nordic consumers’ growing demand for fresh, local and seasonal products, making Actium’s offer particularly well-suited.  

Meet Actium Grand Marché de Provence at Fruit Attraction     

Are you curious to get to know more about Actium Grand Marché de Provence and taste their products? Meet them at Fruit Attraction in Madrid from 8 to 10 October 2024! This is the perfect opportunity to meet the over 20 companies taking part in Actium Grand Marché de Provence and discover the delicious fruits, vegetables and processed products from Provence. All gathered at booth 6A04 in a shared space, you will be able to find, among others, Agrucorse wit their Corsican Citrus, Le Domaine Epicurien, a producer of apples and pears,  Provence Alpes Camargue, a producer of vegetables, and many others.  

Contact us to get in touch with Actium Grand Marché de Provence, and explore opportunities to bring Provencal excellence to the Nordics.