French Lifestyle Pop-Up Experience

Business France is proud to partner with a fast-growing pop-up concept focused on high-end products. The pop-up offers retail-as-a-service, giving brands the chance to experience the benefits of physical retail in the capital of Stockholm. It’s a unique concept store where digital commerce meets the physical world, featuring exclusive brands in fashion, beauty, interior design, and lifestyle.

Over the course of several months, French brands will have the opportunity to sell and test a selection of products through the pop-up. Business France will also organize a B2B event designed to connect these brands with potential retail partners and secure long-term presence in Sweden.