Tech & Services

Innovation is everywhere in France. The number of innovative startups and SMEs tackling issues in sectors such as Retail Tech & AdTech, Edtech, Gaming, AR/VR, and financial solutions speaks for itself!
Our Team is committed to supporting the best of those French companies coming to sub-Saharan Africa, and matching them with African companies looking for innovative solutions.

Our Food and non alcoholic beverages department has a strong presence in North America with a team of food experts located in 6 cities across the US and Canada.
Every year we enable market access and the growth of more than 200 French food suppliers by addressing the sourcing needs of major retailers, importers, and distributors.
We organize buyer trips to France, BtoB meetings at national and international trade shows including SIAL, Anuga, Biofach, SIRHA, Fancy Food Shows, etc.

Christelle PEYRAN
Senior Manager – Tech & Services Division
Our trade advisors are fully dedicated to building a bridge between the French and African tech ecosystems.
For more information, contact me on Linkedin.
Latest News
Throwback To : Business Seminar French EDTECH & HRTECH tour Cameroon 2023
On September 20 and 21, Douala welcomed a delegation of five French companies for the Cameroon leg of the French EDTECH & HRTECH TOUR AFRICA 2023.
Companies that chose France: Hashtag MO Holdings
The entrepreneur Christine Govindsamy turned to Business France to help her settle her business in France. She found the support and guidelines she needed to be able to understand the French business ecosystem.
Start of the New Edition of Ambition Africa on October 5 and 6
The main B2B event between France and Africa will be taking place in Paris in the next days and will be welcoming companies from all over Africa. A wide range of subjects will be discussed during this new edition of Ambition Africa as the new challenges in terms of energy, food production and distribution, urban mobility, tech and pools of African talents.