Companies that chose France: Tropifrais

Dec 14, 2021 | Agrotech, Invest

Her French education and culture gave Laila Slim a real interest in settling her business in France. But it is not so easy to understand the French business ecosystem at first glance. For this reason she asked for support and got guidance from Business France to launch her business in France. 

Tell us more about you and your company, Tropifrais?


I am Laila Slim, I was born in Ziguinchor in the South of Senegal.  My husband’s work took us to a variety of destinations across Africa including, Abidjan, Togo and Angola, these were beautiful experiences where you learn so much from all cultures.

Today, settled in South Africa since 2013, we run an export and import company specialising in all kind of products according to the demand of our clients across Africa.


Why did you choose France to develop your business?


Having benefited from a French education, France is part of our culture and if you have to think to something, you think in French!

When you want to develop your business, what better place to start than France! In all aspects, France is by far the best country to work and stay for its economic stability and successful industries.

In South Africa, as it was not always possible to find a wide variety of “Made in France” products I started to look at sourcing these products from France and this lead me to working with Business France Johannesburg office.


What kind of support did you receive from Business France in your plan to set up in France?


Business France Johannesburg office as well as the Head office in Paris and the Regional Development Agency of Normandy assisted with answers, guidance and meetings.  The encouragement we received from the Johannesburg office lead us to persevere with our project.


Which advice would you give to a company considering setting up in France/abroad?


I would recommend using Business France as they played an invaluable role in setting up my company in France. It is important for a foreign company to know from the start what we want, why we are going to set up in France and what the company will bring to France.  Setting up in France is culturally, economically and socially enriching on both sides.


Laila Slim, Tropifrais.

Here have a look at their website.

Do not hesitate to contact us if you are thinking of setting up a business in France.

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Maxime Krummenacker - Communications Manager
Editorial and Communications Manager
Maxime Krummenacker - Communications Manager
Editorial and Communication Manager