French Beauty Tour: French beauty is in the spotlight in 2022!

Cosmetics industry in France: expertise, natural and innovation

France is recognized worldwide as a leader in the cosmetics industry for both its expertise and high-quality products. A new generation of French companies are constantly innovating their products and formulas offering for example organic and natural products, zero-waste packaging, and “free-from” formulas, etc. Both historic and new French brands want to bring their unique expertise and products to international markets, including the Nordics.

Come see for yourself! Business France is proud to present this year’s delegation of French beauty companies joining us for the French Beauty Tour in Finland, Sweden, and Norway, showcasing some of the best France has to offer!

More about the French Beauty Tour 2022

When?	Where?
May 16 May 17 & 18 May 19	Helsinki, Finland Stockholm, Sweden Olso, Norway

On 16 May, at the Residence of France in Helsinki, a mini B2B Trade Show is organized (invitation only). The following day, on May 17 & 18, in Stockholm, in collaboration with the Stockholm Beauty Week, discover the Jolie France French Corner (please RSVP, invitation to special events required). Finally, on 19 May, a second mini B2B Trade Show is organized at the Residence of France in Oslo (invitation only).

Come and meet us!

If you are interested in some of these concepts, please contact our team for an invitation!

• Finland: sofia.aberg.int@businessfrance.fr
• Sweden: emily.swartz-frugere@businessfrance.fr & alexandra.chauchet.int@businessfrance.fr & soline.remond@businessfrance.fr
• Norway: rosin@ccfn.no

Meet the 15 French beauty brands!

ATELIER DU SAVON • FINLAND, SWEDEN, NORWAY

Atelier du Savon is a natural cosmetic manufacturer located in Provence. Their products are available in Private Label and their in-house brands, Maître Savonitto (vintage Provence) & Aqui d’Aïa (chic & elegance from the French Riviera).

BLOOMEA • SWEDEN

Bloomea provides professional skin treatment machines and cosmetics for institutes & spas. In addition, they have developed a range of natural cosmetics to guarantee that the results last!

DYP COSMETHIC • SWEDEN

DYP Cosmethic offers a new approach to beauty through customizable, high-quality make-up kits that are 100% natural, organic, vegan, and refillable. Design Your Product!

GEODORA PARFUMS • SWEDEN, NORWAY

Geodora is a French luxury perfume brand born in Provence near Grasse, created by a French perfumer, Gérard Gatti. Only the best ingredients are used, as well as optimal storage and packaging through light-resistant aluminum bottles!

INTO THE BEARD • SWEDEN

Into The Beard is a specialist in traditional beard care and shaving products for men. Their natural and organic products are inspired by nature and are made in the French Alps. From the choice of raw materials to the materials used for shipments, they ensure their products are eco-friendly.

KLYTIA • FINLAND, SWEDEN, NORWAY

Klytia is a historic French brand founded in 1895. The company also founded the first beauty institute in the world. They specialize in personal and professional skincare based on chronobiology for beauty institutes and spas. They offer 100% vegan products and clean beauty.

LABORATOIRE ALTHO • FINLAND, SWEDEN, NORWAY

In the heart of Gers countryside (Southwest France), Laboratoire Altho develops and manufactures 100% natural products: organic essential oils, floral waters, vegetable oils, herbal teas, plant active ingredients, propolis, and hive products, and a large natural cosmetic range.

LABORATOIRES DE BIARRITZ • FINLAND, SWEDEN, NORWAY

Laboratoires de Biarritz provides certified organic skin care products. Taking their inspiration from the ocean, they bring together efficiency and environmental awareness to safeguard the future of your skin. Laboratoires de Biarritz already has a Finnish importer (Miraz) that covers Finland & Sweden and would like to meet their partners & new retailers interested in working with their importer.

LILIKIWI • SWEDEN

Inspired by Montessori teaching methods, LiLiKiwi aims to encourage children to take their personal hygiene into their own hands. With 100% natural formulas, organic skincare products from LiliKiwi never have more than 8 ingredients and are sure to please both parents and kids!

LA CORVETTE • FINLAND, SWEDEN, NORWAY

Founded in Marseille in 1894, La Corvette makes organic Marseille soaps with traditional techniques and modern scents. The majority of their products are Ecocert-labelled.

LOTHANTIQUE • FINLAND, SWEDEN

Lothantique selects only the best ingredients in order to bring you the finest selection of effective and luxurious bath, beauty, and home fragrance products. Their fragrances are specially created for Lothantique in Grasse, the capital of perfume.

L’ODAïTES • NORWAY

L’Odaïtès was born from the desire of three sisters to share their proven and powerful skincare regime passed down by their grandmother, an apothecarist. They create botanical and sensory skincare products with a clean, effective, and innovative composition.

MARLAY COSMETICS • FINLAND, SWEDEN, NORWAY

Born at the start of the 1990’s, Marlay offers a renowned lotion enriched with celandine to treat calluses, corns, and cuticles, as well as nourishing creams and oils for long-term skin repair.

PATRICE MULATO • SWEDEN, NORWAY

Patrice Mulato is the leader in the French market for professional and natural hair care, with a range of 150 references for all hair types. Their products are both natural and environmentally friendly.

Z&MA • FINLAND, SWEDEN, NORWAY

Z&MA proposes organic and eco-friendly beauty essentials that are made in France, with Cosmébio or Cosmos Organic-certified formulas. No petrol, just beauty!

Find more information on the French Beauty companies in the French Exhibitor Catalogue!

Contact us for more informations about the French Beauty Tour!

Article written by Alexandra Chauchet