French cosmetics, c’est chic!

France is one of the world’s leading exporters of cosmetics  

Cosmetics have become the second-largest export sector behind aeronautics in France. For ten years, exports have grown by an annual average of 10%, with a new record in 2019, at €15.7 billion sales. French companies export more than 50% of their production with Germany, the United States, and Singapore as their primary markets. Major French cosmetics brands are among the leaders in Sweden, led by L’Oréal.

Know-how and innovation are the strengths of the French cosmetics industry  

Beyond the French heritage and know-how, which no longer need to be demonstrated, the products’ safety and quality are unanimously recognized and guaranteed by European regulations that are the strictest in the world. But it is also the capacity for innovation, from product conception to marketing, that explains France’s competitiveness. The country has a unique cosmetics ecosystem. It has large groups and nearly 85% of SMEs and world-class education programs, research centers and much more (competitiveness clusters such as Cosmetic Valley and Innov’Alliance). It is thus possible to innovate better and faster to anticipate consumers’ expectations and lead the trends.

Organic and natural products are among the major market trends but not only!  

Besides classic cosmetics distribution, the sector takes a new turn to reach new segments and thanks to innovative brands!   This new dynamic is led by trends such as organic & natural products, slow cosmetics (short distribution channels), clean beauty pushed by the young generation, males’ cosmetics, and customization products.  

Come and discover the exciting products during the #Real & #Digital French Beauty Days in Stockholm  

In this context, Business France wishes to introduce new brands to Swedish professionals that answer to those recent trends and consumers’ wishes. In partnership with the Stockholm Beauty Week, Business France organizes a unique & exclusive showroom with a selection of French companies exhibiting their product lines, on October 20-22. This showroom will take place at Business France’s office in Stockholm, with limited access to professionals & media to respect the Covid-19 security protocol.

Read more: French Beauty Days Stockholm brochure

---

We will share more information on participants and access in the coming days. Please contact Soline Rémond or Margot Brandely for any questions regarding this event.