Beautyworld Middle East 2022: French companies to display their latest products and treatments to the region

United Arab Emirates, October 25th, 2022 – Beautyworld – the flagship exhibition for the cosmetics sector in the Near and Middle East – will be held in Dubai from 31 October to 2 November 2022. This year, Business France will be supporting a group of 106 French companies and will host 91 exhibiting companies at its 903 m2 pavilion located in Sheikh Saeed Hall 2. Its mission? Promoting the creativity, innovation, and glamour that French products are famous for.

Beautyworld Middle East 2022 will mark Business France’s 26th involvement with the event. This participation organised in partnership with Avène will provide an opportunity not only to discover unique “made in France” skills, but also to meet the 14 French stars of the future who will be exhibiting in the French Buzz Zone, a corner devoted to companies who reflect the vitality of the French cosmetics industry and its innovations.

 A delegation with a focus on sustainability

The French companies represent many sub-sectors of the cosmetics, perfumery, beauty, and wellness market. This year has seen several major trends among French companies, both in terms of innovation and CSR (Corporate Social Responsibility) issues; evidence that participating companies are becoming more and more ecologically oriented. This commitment is reflected in the development of natural active ingredients and formulas, strong ethical commitments, and the creation of innovative eco-friendly concepts. These trends are in line with those on the French market as a whole, and especially the Blue Beauty/Clean Beauty trend. In 2021, the French cosmetics sector generated turnover of €45 billion, including €16,2 billion in exports. With a market share of more than 23% in 2021, France is the world leader in the cosmetics sector.

Products of French origin offer high added value and benefit from the aura of the big luxury brand names that have forged this “Made in France” reputation. French products are synonymous with quality and safety, and are at the forefront of cosmetics innovation, both technologically and conceptually.

The French delegation is highly representative of the richness and history of this French heritage. It includes companies who use time-honoured artisanal processes (Les Parfums de Grasse); others working with local French-sourced ingredients such as lavandin; and lastly, companies whose history is intertwined with that of France itself (Savonnerie Royale de Versailles). Visitors can discover independent perfumers offering niche customizable products. Natural perfumery is also represented through brands such Aimée de Mars, which offers 100% natural and eco-designed aromatic fragrances. Visitors to the event will also be able to explore the latest innovations in dermocosmetics, phytocosmetics, botanical cosmetics and aromatherapy. For example, Christian Breton will present an innovative new cryotherapy-based process for caring for contours around the eye area.

The landscape of the French exhibiting companies is diverse, and includes companies specialising in hair care, beauty centre care, etc. In terms of raw materials, a number of companies have stepped forward to offer more natural products: Castie International, TechnicoFlor, etc.