YKONE CONTINUES ITS EXPANSION IN THE MIDDLE EAST WITH THE OPENING OF TWO NEW OFFICES IN RIYADH AND ABU DHABI

United Arab Emirates: April 12^th, 2022- YKONE, the leading international influencer marketing agency in the fields of luxury and beauty, continues to expand in the Middle East. Present in Dubai since 2016, the agency announces the opening of two new offices in the region’s most dynamic cities, Riyadh and Abu Dhabi.

Already established in Dubai for the past six years, YKONE has developed a regional hub through which to work alongside brands on influence campaigns and content creation. In the Middle East, YKONE already counts among its clients Procter & Gamble, L’Oréal, Coty, Canon and Marriott. At the heart of Dubai Design District, its local office will continue to collaborate with fashion, beauty and lifestyle brands.

This expansion is strategic as the Middle East is a true social media powerhouse supported by quality content creation due to a soaring and sophisticated influencer marketing industry.

The Parisian-based agency is willing to explore the promising opportunities offered by the GCC market in the Travel, Tourism and Entertainment sector to better shed light on the booming leisure activities supported by the development of megaprojects that are willing to transform the region into a major global travel destination.

To accompany its development in the Middle East, YKONE has recruited a dozen new talents, mainly originating from the region, including Mohamed Moharrak, Business Director Saudi Arabia, and Ali Cha’aban, Creative Director Middle East.