France Pavilion at Beautyworld Middle East: bright prospects for the 2021 edition

Strong French participation with 84 companies exhibiting at Hall 2- DWTC

United Arab Emirates, 5 October – Led by Business France, the national agency supporting the international development of the French economy, in partnership with Cosmetic Valley France and COSMED, the France pavilion will host 84 French exhibitors at this year’s Beautyworld Middle East. This event is the largest international trade fair for the beauty industry, and is an opportunity for French companies to showcase their expertise and new products to regional partners.

A major event and a source of opportunity for French companies in the region

Beautyworld Middle East is the leading cosmetics trade fair in the Middle East. The 2021 edition will feature a largely new and very diverse range of French companies, with no fewer than 56 new exhibitors specialising in different areas: natural cosmetics, phytocosmetics, perfumes, luxury and innovative cosmetics, nutricosmetics, aromatherapy, soaps, hair products and treatments, raw materials, packaging, professional beauty equipment. This year, a whole host of new trends will be on show at the France pavilion, with companies increasingly focused on ecology developing new lines based on natural products, but also new concepts such as customisable cosmetic solutions that can be tailored to individual needs. The French pavilion at Beautyworld Middle East will also host the “French Buzz Corner” which is dedicated to innovation with 14 French startups. The fair should attract a lot of interest from visitors, as this edition has been eagerly awaited by the professional community.