b8ta & Business France to launch unique hardware startup brands from France in the flagship Dubai Mall

This exclusive showcase will highlight 8 disruptive French brands in the fields of mobility, entertainment, artificial intelligence, health, and education. 

United Arab Emirates, 21 September – from October 1st  to December 31st, 2021, the b8ta lifestyle and tech concept store, a Chalhoub group Joint-Venture, will host 8 French High-tech products in a dedicated corner in their Dubai Mall shop. This exclusive showcase will highlight disruptive French brands in the fields of mobility, entertainment, artificial intelligence, health, and education. It will be the opportunity for tech enthusiasts and newbies from all over the world to discover, test and buy the most innovative and cutting-edge products in the b8ta Dubai Mall store or through their online platform.

Held for the first time in the Middle East, The French Tech Corner at b8ta is the result of a partnership between Business France (the national agency supporting the international development of the French economy) and the b8ta store, a software powered retailer with stores in the Middle East, U.S. and Japan.

“Business France is happy and proud to join forces with b8ta, a Retail pioneer, that has recently set up operations at Dubai Mall. b8ta brings up the most innovative products to local consumers, and it’s with a great pleasure that France will introduce highly diverse start-ups to showcase their latest Tech products. Selected French Tech companies will benefit from the “booster effect” of the Expo 2020 which will also open its doors on October 1st , with millions expected visits within 6 months.” stated Frederic Szabo, Managing Director Business France Middle East.