Take part in the Experience “Taste France”,
THE French Food Contest during the region’s most exciting culinary event

On the occasion of Gulfood 2021, from February 21st 25th 2021, Dubai, UAE


United Arab Emirates, February 15 th, 2021, 

As the whole world of food is ready and excited to meet in-person this year, discover France’s Food Contest online but also in-person during the event.

For this exclusive event, “Taste France” pavilions will partner with the major radio presenter and personality Kris Fade for his commitment to a healthier lifestyle by introducing its brand, Fade Fit; some deeply shared values by the French exhibitors set to introduce their latest innovation to offer healthier yet gourmet F&B products for the well-being of families in the Middle East.

As this food contest aims to bring moments of conviviality and sharing around tastings of healthy & tasty products, the “Taste France Experience” offers you the possibility to play online and get the chance to win a gift Hamper full of French products: the first 50 people commenting a good answer on these riddles will be contacted by Taste France’s team from this week to collect their gift, directly on the French Pavilion at Gulfood 2021

(We will provide 50 access to the online winners).


Riddle number 1: I am the mother of all grains for the Incas: who am I?

            If you need a clue click here


Riddle number 2: Feeding humankind well is the most essential mission in the world for me. My name is Eureden Group and I would like to ask you: How many hours do you think we spend between the harvest and our products canning?

            If you need a clue for that one, please note that it’s less hours than a Dubai-Paris flight  !

Riddle number 3As a French Producer of Gourmet products (Mathez), I recently developed a whole new recipe that contains Truffles, a product we indeed love to snack in the cinema, which product am I talking about?

              If you need a clue for that one, we actually thought it was too easy So we can’t help more than it!


How to participate? Directly Online by commenting one of the answers on Kris Fade’s Instagram account.

Or on-site during the event:  while visiting French exhibitors’ booth, you can play by tasting from Sunday 21st, where much more riddles and whole new flavors await you!

Come & meet the exhibitors of the French Pavilions to share their brands history, manufacturing secrets, and the quality of their raw materials. Spread across two Pavilions at Gulfood (Hall World Food, Sheikh Saeed – Stand S1-M17 & Hall Dairy 3 – Stand F1-19) from February 21st to 25 at Dubai World Trade Centre.


Launched in 2020, Taste France is the label representing French gastronomy and the whole French agricultural and agri-food ecosystem, including companies, suppliers besides catering actors. Taste France’s mission is to unify all the players in the sector around their common interests. As a showcase for the diversity of French products, Taste France aims to internationally promote the French culinary wealth for both the general public and economic decision-makers. According to Taste France, French products are meant to be part of everyone’s daily life: this label seeks to make their quality accessible to all. Taste France reaffirms the founding values of the French food industry: excellence, responsibility, authenticity, sharing and innovation.

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